Privacy policy

Last Updated: January 14th, 2026

This Privacy Policy describes how TallyTCG (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from tallytcg.com (the “Site”) or otherwise interact with us (collectively, the “Services”).

By using the Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use our Services.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational needs. Any updates will be posted on this page with a revised “Last Updated” date.

2. Personal Information We Collect

The personal information we collect depends on how you interact with our Services.

Information You Provide Directly

We may collect the following information when you place an order, create an account, or contact us:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Order and payment confirmation details

  • Account login information

  • Customer support communications

You may choose not to provide certain information, but this may limit your ability to use some features of the Services.

Information Collected Automatically

When you visit our Site, we may automatically collect certain information, including:

  • IP address

  • Browser and device information

  • Pages viewed and interactions with the Site

  • Referring URLs

  • Usage data through cookies or similar technologies

Information from Third Parties

We may receive personal information from third-party services that help operate our business, including:

  • Shopify, which powers our online store

  • Payment processors that handle transactions securely

  • Shipping and fulfillment providers

  • Analytics and marketing partners

All information received from third parties is handled in accordance with this Privacy Policy.

3. How We Use Your Personal Information

We use personal information to:

  • Process and fulfill orders

  • Provide customer support

  • Communicate with you about orders or accounts

  • Improve and optimize our Services

  • Prevent fraud and maintain security

  • Send marketing communications (where permitted)

  • Comply with legal obligations

4. Marketing & Advertising

We may send promotional emails or advertisements about products or updates. You may opt out of marketing communications at any time by using the unsubscribe link in our emails.

Transactional and order-related communications are required to fulfill purchases and cannot be opted out of.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to operate and improve our Site, analyze performance, and personalize content.

For more information about Shopify cookies, visit:
https://www.shopify.com/legal/cookies

You may control cookies through your browser settings, though disabling cookies may affect Site functionality.

Global Privacy Control (GPC)

Our Site recognizes Global Privacy Control (GPC) signals and treats them as valid requests to opt out of targeted advertising where applicable.

6. How We Share Personal Information

We may share personal information with:

  • Service providers who assist with payment processing, shipping, analytics, and customer support

  • Marketing and advertising partners

  • Legal authorities when required by law

  • Business partners in connection with a business transaction

We do not sell personal information for monetary consideration.

The terms “sell” or “share” may be used as defined by applicable privacy laws and generally refer to the use of data for targeted advertising purposes.

7. Children’s Privacy

Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us so it can be removed.

8. Data Security & Retention

We take reasonable measures to protect personal information but cannot guarantee absolute security. Personal information is retained only as long as necessary to fulfill orders, comply with legal obligations, resolve disputes, or enforce policies.

9. Your Privacy Rights

Depending on your location, you may have rights to:

  • Access your personal information

  • Request correction or deletion

  • Opt out of certain data uses

  • Request data portability

Requests can be made by contacting us using the information below. We may verify your identity before fulfilling requests.

10. International Users

Your personal information may be transferred and processed outside your country of residence, including in the United States. When required, we rely on appropriate legal mechanisms to protect your data.

11. Third-Party Links

Our Site may include links to third-party websites. We are not responsible for the privacy practices or content of those sites.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Email: matt@tallytcg.com